Types of research & Research logs

memorable Adverts

Straight from the start you can see the red monkey with the biscuit around its head with a white coat playing a white piano with the logo of the product. This odd looking character playing a song saying how the biscuit is jammie in a pure white room with everything also white makes this advert very memorable due to how buzzard, out of the ordinary and catchy the song is.We can connect to the monkey in a creepy way as it acts like a human giving us something to cling too and remember. You can see at 0:39 the monkey playing a guitar, what is not associated with animals and at 0:26 you see the monkey on it knee looking up at the sky using a high angle shot, what is often seen in movies at tragic moments, making this moment memorable as well as using this camera language to match keep the emotion of the video. For example thought 0:18 to 0:21, you see the monkey at the window with the dramatic song in the background, the slow zoom and fade to the next shot really captures the emotion that the advert was going for of a romantic, soulful vibe. This advert is trying to sell to an middle aged audience of both genders but could be push more towards the female side due to the romance and smooth song. This is because the video had more references such as the dramatic pose mentioned before and the window scene which children wound most likely not understand as well. At 0:42 as well you see a young woman looking lovingly at the biscuit showing it for the female adult audience.



The advert starts off with it logo panning into an extreme close up of a gorilla's face as a famous song, 'in the air tonight' by phil collins. Throughout the advert until 0:58 the tension builds up with the song and the zooming out of the gorilla that had a calm yet strong look in his facial features. As the drums kick in at 1:00 it makes the moment very memorable as the most famous part of the song and the build up is released into the advert simultaneously giving an  amplified effect. The song and the content of the video could appeal to anybody giving this advert a worldwide audience that personally i believe it has reached as the song is well known globally with may high rating. But due to this song being released in 1981 it would appeal more to an older middle aged audience for nostalgia. Using the extreme close up slowly zooming out adds to the build up by making the video have more motion giving it more excitement.

This advert is an unconventional advert that makes people more confused, creeped out and question what they just heard and saw. This adverts successful for this reason alone. It portrays this idea though the eye contact of the person throughout the entire advert. The whole advert is a man eating ice cream with a plastic spoon off his head, whilst he is covered in it. The clip is kept interesting though the camera language as it zoom out as well as watching the man eat. Due to this advert being quite creepy it would not appeal to children but to adult and mostly teenagers as they most likely would find it funny as well as bizarre. The products name also gives the advert much memorable moments as the long pause at 0:24 going on to him saying the title with much passion. This is toped off at the end of the video at 0:55 where he sound even more passionate and even a little angry and the odd tune crashing on a repeat. Finishing the advert making the viewer question what did they just watch and sticking inside there heads.

The video kicks off with the famous song, "favourite things" which would make the advert already rememberable due to hearing a classic song with the advert allowing the audience to connect with the advert, whom are middle aged men and woman between 25-45, because it is a car advert that would only appeal to people who can drive as well as the song being from that era. This is the only mainly noticeable importunes until 23 seconds in where you can see that the cake they are baking is the car. This is memorable because the viewer would find it fascinating how they made a cake look like a car, because it not though to be done that well easily. The visual of seeing each part of the car being made in a close up or mid shot makes the audience feel apart of the process of the car and remembers the advert and type of car for these reasons.




This advert for Strongbow aims its rememberability on powerful speech with the dramatic music in the backdrop giving a legendary battle like feel as they charge down the hill at 0:50, as if it was a scene from a roman time war charge. The idea of this is linked directly to the audience as the jobs mentioned are typical working class men jobs which this advert aim towards. Using the close up of the men having serious proud faces makes the person who buys the product feel more powerful. The clip is memorable for men due to the situation being similar to famous scene is films like '300', 'Narnia' or 'Lord of the rings' all being popular and well know films to associate the advert with.

This advert for tango shows when a person drinks tango they turn into huge muscled men who groaning or yelling 'AAAARGH!!" instead of talking. This is hugely rememberable for mainly teenagers as they would find this type of video funny due to it being a ridiculous concept where people turn into huge muscly men in pants. extra humour is added at 0:23 as the man turns to the old woman and yell at her finishing off the sketch. The camera makes sure it get as much of the men in as possible but still showing how muscly they are by keeping them in a mid shot helping the viewer to remember the clip. The idea of the men transforming and shouting is what makes this advert so memorable.

The polar bear in the freeze is unusual and therefore memorable as it gives the product a mascot for the product they are selling. The target market for this advert is for mothers, clearly portrayed throughout the advert. As the actress is dress and look the age of the average mother clearly shown in the close up at 0:05. Another example of this advert appealing to mother is a well know phrase, 'If you love someone, set them free." that practically everyone knows. Using the well know phrase and an unusual mascot gives the advert a memorable feeling.



The memorable feature of this advert is how amazingly in time and fast the children are moving the eyebrows throughout the advert. This is very clearly shown with a close up at 0:18 where the boy moves his eyebrows perfectly to the song. The song itself is rather well know but mainly now for the advert as they adopted it with the idea of moving the facial features with the song. This appeals to any household as many people would attempt to move their eyebrows with the music as a challenge and would stick into their heads rather quickly at any age. Children are a clear target market as they are the people who are performing the advert and other children would think that the advert was cool.




For the first 30 seconds the viewer does not think much of the advert but after it gets trapped in the mouse trap and the first of two famous song play 'this is the end', and 'Eye of the tiger'. The viewer is puzzled where the advert is leading until 0:51 where the mouse pushes the trap up, leaving the viewer in shock and instant memorial moment as it surprises and infuses the viewer into a joyful mood. the mouse then goes on to lift the trap in time with the famous song 'eye of the tiger' which would make people feel more involved with the advert because they already know a part of it. This advert was aimed for anyone above the age of 25 as the humour is quite rich and the product is usually only bought by adults.



The clear target audience for this advert are men for a number of reasons. firstly for the memorable scene of a life guard saving an attractive girl in a bikini from a shark attack. The music at these moment between 0:07 and 0:24 are heard to have heroic music to make the man seem more powerful and brave. the twist of the advert that makes the advert most memorable is at 0:41 where the girl turns her head from her hero and see an a astronaut walking and taking his helmet off. Once again appealing to the male gender with voyeurism when they girl runs in slow motion towards the astronaut. Finishing with a nerdy looking guy in the space suit getting the girl and the graphics saying at this part of the scene 0:49 - 0:54, where the graphics say, "nothing beats an astronaut....... ever" giving a comical appeal but sticking to the target market using the voyeurism and humour to keep the advert memorable.