Pitch Reflection
Firstly i though that the pitch over all went rather well and we covered all if not most of the necessary points to get our advert idea across and how we would make it. In our feedback we got asked only a couple of minor questions that we either forgot to mention in the pitch or did not fully take under consideration, but therefor though the feedback has helped up develop the idea.
One of the mentions in our feedback was, if we were going to have the female in our advert eat the chocolate it the seductive and pleasurable expression as previous adverts. We quickly answered to this question saying, yes, this was not fully taking into mind when planning our pitch as we didn't think too much about where and how we were going to keep the old Flake style within our own advertisement. Originally we were going to use the same soundtrack but had to scrap that idea as we decided to make it more modern with a running late date scenario. This comment giving to us help us realize that using that continuous mark in previous adverts would work well in our advert too as the girl is given the Flake.
A big comment we got given was with our music choice. Our audience for our pitch thought that the music was too intensely dramatic, instead of the build up dramatic music we where after. This made us realize that we need to look for more soundtracks we could use for the final peace and keep an open mind to different music.Another comment that followed well with this was when the question of if we had seen the running home scene from, "Ferris Bueller's day off" where there is a intense race home between Ferris and the car. After leaving and watching this scene for myself i found that it has help the idea of using obstacles, jump cuts and music. This led me thinking of different ideas for the music as we could keep the music to run though the whole advert instead of just when the man is running. This also made me think if we could use the same soundtrack as "Ferris Bueller" as it is a relatively old film that could attract the older audience we are also aiming to advertise for.
The final comment given that made quite an impact was the comment about having the correct actor for the advert. Knowing that most of our athletic actors would most likely be busy and unable to film, we kept a fair amount of them in consideration for our casting. We got asked if we definitely will be about to cast one of these actors and we had no solid consent from any of the actors. One person we could cast would give full consent and is reliable, but he has not got the athletic figure or skills to do the over dramatic action. This made us realize we may have to go to do plan B of dulling down the obstacles into everyday annoyances, therefore allowing not as athletic people be able to be the perfect cast for the actor as an athletic guy would be. But this does not mean we would give up on trying to find more cast members who are athletic as it gives us more options on what we could do in the advert with obstacles.
